Matt Siber

With a MFA in Photography from the Columbia College Chicago, this 42 year old has art internationally. He is very well known for his ability to transform basic everyday advertising objects into new pieces of work. He uses his “power of logos” theme in a lot of his projects, such as his Untitled Project series. In the info statement for this series he mentions the desire to remove ALL text from this series and allow for the communication to be found through symbols, colors, architecture, and corporate branding. The picture below, titled Unititled #14, 2003 I found to be extremely clever at expressing his desire for a different form of communication. I liked this picture a lot because it made you think about how much of a necessity we make road signs, especially on highways. The interesting thing about this photograph is also that Siber placed within the picture the exact words he took off.

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Siber also did a project that focused on floating logos. I found this work to be extremely original because not only is it unrealistic, but all of the photographs in this project were very common and easy to imagine. The pictures below are two examples of his Floating Logos project, one from each series.

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In the description for this project Siber discusses how interested companies and people were in working with him to advertise and promote their companies through his work. He mentions that he found this to be an example of how attached our generation is to photographs and what they can do. The goal of his work was not the advertising of specific places, but more so to elaborate on the influence of photographs.